Embrace better spending habits
Stop buying unnecessary things, reduce your impact and save up for what truly matters. Willow is available in the App Store!
Go To App Store
Create a wishlist and set reminders
Not sure if you should buy something? Add it to your Willow wishlist instead! Now you have the chance to reflect on whether the purchase is truly essential. By the time you’re reminded of the item, you’ll be in a better position to make a good decision.
Understand your motivations
After adding an item to your wishlist, you’ll answer a few questions to understand the psychology behind your shopping desires. Willow will then provide you with a list of pros and cons, so you can see if the purchase makes sense.
Track your savings progress
Whenever you decide to archive an item (i.e., not buy it), Willow automatically adds its cost to your total savings. You can easily see how much you've saved and watch your progress grow as you make better spending decisions.
Gain insight into your spending habits
View your monthly data to understand your shopping behavior. By analyzing your responses and trends, you'll gain valuable insights into your buying patterns, empowering you to make lasting changes.
Note
All your data is stored locally on your device, ensuring your privacy and security. Only you have access to it, meaning no one else can view your personal information.
Join a community of people on the same journey
Get free access to a supportive community. Ask questions, exchange ideas, and share your experiences with others who are also on the journey to more intentional spending.
Join free community!How Willow works
Willow helps you break the cycle of overspending and become a more thoughtful shopper. The app creates a space for you to reflect on the psychology behind your desires, replacing old habits with new, more intentional ones!
Willow’s design is inspired by the latest research on habit formation, dopamine addiction and emotional spending. The app allows you to be more intentional about individual purchases and see your overall shopping patterns. Getting the big picture view can encourage lasting change!
By using Willow consistently, you can cultivate more mindful shopping habits, improve your financial awareness and make better long-term spending decisions.